CECILY HU
EDUCATION
University of Southern California
Master of Science, Digital Social Media
University of California, Los Angeles
Bachelor of Arts, Design Media Arts
Minor: Film, Television & Digital Media
Los Angeles, LA
GPA: 3.85
Los Angeles, CA
GPA: 3.86
INTERNSHIP
Genzest LLC (NailPhoria)
Social Media Content Creation Intern
Worked with the CEO to define target audiences andrefine brand positioning, integrating SEO insights into product style, campaign tone, and visual strategy
Drove +90% sales growth during the campaign with viral Reels (1.4M+ views) and trend-based promotions
Led TikTok and Instagram short videos creation and editing with CapCut and Open AI, increasing post views by70% (7.9M) and profile visits by 30% in one month.
Boosted organic reach through creative storytelling and hashtags, gaining +20K followers (+40%) with only 27% unfollow rate, showing strong audience retention
Los Angeles, LA
July 2025 – August 2025
New Beginning Creator Network (NBCN)
Livestream & Talent Operator
Collaborated with product managers, marketing strategists, data analysts, and content creators to optimize engagement and content strategies for Brand Evaless’ TikTok live-stream launch
Drove 900% GMV Growth and achieving a 10x GMV increase within a month while growing TikTok followers by 500+
Worked cross-functionally with talent managers, engineers, and operations teams to streamline the onboarding process, increasing weekly online interview responses 5x (20→100+) and in-person interviews 10x (2→30).
This directly scaled active streamers, driving higher live-streaming revenue and audience engagement
Led TikTok and Instagram short videos creation and editing with CapCut and Open AI, increasing post views by70% (7.9M) and profile visits by 30% in one month.
Boosted organic reach through creative storytelling and hashtags, gaining +20K followers (+40%) with only 27% unfollow rate, showing strong audience retention
Los Angeles, LA
Nov 2024 – Jan 2025
PROJECT
Strider Golf
Marketing & Content Director
Built an IG-led brand identity, growing followers from under 1K to 6K+ through consistent visual storytelling and short-form video strategy, with CapCut as the primary content production platform
Managed organic and paid growth strategies, achieving a 32% monthly sales increase ($6.3K) and raising conversion from near 0% to 0.98% through targeted ad optimization
Planned and executed the “5K Giveaway” campaign, producing trend-responsive short-form videos in CapCut, driving 100+ comments, 100+ new followers, and 10+ incremental orders while increasing site traffic and conversion.
Streamlined content production by integrating CapCut with Figma, Adobe Creative Cloud, and AI tools (OpenAI, Gemini, Higgsfield, Lovart, Midjourney, Nano Banana, Sora), reducing production friction and improving visual consistency and cross-team collaboration.
Remote, SEA
Dec 2024 – Present
RedBook
Content Creator
Developed a UGC-driven content strategy using data analysis and user research to identify target audiences and optimize engagement, growing 1K+ followers over the summer
Designed promotional posts with CapCut, Figma, Adobe Photoshop, Illustrator, and Open AI. Producing both short videos and photo content to strengthen brand storytelling and visual consistency
Boostedproduct visibility by 70% through several viral UGC campaigns, using performance data to refine content and create posts and videos with 3K+ likes, driving higher participation in PR showcases
Los Angeles, CA
April 2025 – Present
LEADERSHIP
Pi Sigma Epsilon
Chair of Creative Media
Expanded social media presence, increasing followers 700+ by creating event-driven content and interactive campaigns using Figma.
Conducted online and offline surveys to refine strategy, attracting 100+ attendees to recruitment events
Led a 12-member team in developing a3-month marketing strategy for Wei Good Food, integratingbudget allocation, cross-platform initiatives, and an IMC framework to strengthen brand positioning and engagement
Los Angeles, CA
November 2022 – June 2024
SKILL SET
Technical Skills
Capcut | Final Cut Pro | Adobe Photoshop, Illustrator | Sketch | Figma | HTML | CSS | Excel | Powerpoint | Notion | Klaviyo | OpenAI, Gemini, Higgsfield, Lovart, Midjourney, Nano Banana, Sora | Blender| Arduino | Dragonframe
Conducted online and offline surveys to refine strategy, attracting 100+ attendees to recruitment events
Led a 12-member team in developing a3-month marketing strategy for Wei Good Food, integratingbudget allocation, cross-platform initiatives, and an IMC framework to strengthen brand positioning and engagement
Marketing Skills
Digital Marketing | Influencer Marketing | Livestream Operation | Media Strategy & Analytics | Brand Storytelling | Audience Research | A/B Testing | IMC | Cross-Cultural Communication | Project Management
Languages
English (Fluent), Mandarin (Native), Shanghainese (Proficient), French (Beginner)