Feel it.
Don’t hide it.
A campaign for POP MART CRYBABY that reframes tears as honesty, release, and self-acceptance.
OUR CONCEPT
It’s okay to feel.
CRYBABY turns everyday emotions into something honest and relatable.
This campaign encourages students to embrace their feelings, support one another, and let vulnerability be seen—not hidden.
Because when we feel, we connect. And when we connect, we heal.
“Tears aren’t weakness. They’re part of being human.”
CRYBABY
FEATURED HIGHLIGHTS
Campaign Assets
Posters, visuals, and downloadable materials to spread the message.
Story / Journal
Explore the story behind CRYBABY and read our emotional journal.
MEET THE CRYBABY CREW
LOVE MAKES US CRY
Soft on the outside, carrying a lot inside.
DUCK YOU
A little anxious, but always trying.
She’s Alice
Curious and dreamy, lost in her head.
What a Frog
Chill on the surface, deep down feels a lot.
This website is a student project created for educational purposes only. It is not affiliated with, endorsed by, or sponsored by POP MART or CRYBABY. All trademarks and brand materials belong to their respective owners.